You’ve worked hard to develop an application that addresses your customers’ business challenges, and you should be proud of the value it offers them. But your competition has rolled out whiz-bang new visual analytics with shiny dials and colors. There may or may not be deep value beneath their glimmering, new features—there may be nothing wrong with your application—yet you’ve heard reports from your salespeople that they’re struggling to win deals because there is so much perceived value wrapped into
these analytics features you’re not offering. Now you have an opportunity to close the gap and expand the value of your application.

Your decision to add new visual analytics, dashboards, and reporting is simple compared to your next decision: buy or build? Technology-driven organizations face this choice all the time. Of course, and there are traditional criteria; however, there’s nothing traditional about embedding visual analytics and business intelligence. This is a fast-evolving discipline with high stakes. Done well, visual analytics help your customers start productive conversations based on the solution you supply. Done poorly, visual
displays reflect badly on your company and suggest an inability to keep up.

Choosing to build or buy a modern embedded analytics solution involves many considerations and rarely offers a simple answer. This paper will help you understand and evaluate the criteria that can guide you to making a well-informed decision that best suits your offering and organization.

Download the whitepaper to learn more.