Real-time insight into data can help small and midsize organizations meet strategic priorities, remain competitive against larger rivals and digital start-ups, and improve experiences for both customers and employees.

Oxford Economics and SAP surveyed 2,000 executives from small and midsize organizations about their progress toward updating their technology and processes to better understand and serve customers and employees. The results show that executives tend to understand the strategic importance of data and analytics—but must improve their capabilities in key areas in order to increase their responsiveness to market needs and overall business performance.