This e-book aims to unravel the complex value creation processes using a simple model – the data value formula. The data value formula explains how data value can be determined and identifies three essential value drivers – data volume, data quality, and data use. Based on the data value formula, companies can identify and design their future value-creating steps that transform raw data into business outcomes.

To showcase the data value formula and its practical application, we illustrate data-driven value creation in typical business scenarios: Customer engagement, industry 4.0, and corporate performance management. We conclude by outlining the technical capabilities that companies must build to support value creation and show how they can be mapped to the SAP product portfolio.