Customers are always looking for innovative products and services that can make their lives more fulfilling and enjoyable. Midsize businesses that satisfy this constant craving are the ones positioned to overtake their competition.

But first, a culture of innovation must be nurtured across the business to move beyond merely responding to market changes. According to IDC, only 17.8% of midsize businesses are prioritizing the level of business model transformation, while most of their peers will likely continue to behave reactively to industry disruption.

Find out how your business can become a disruptor for tomorrow by reading the IDC Info Snapshot, “Business Reimagined: Innovating Products and Services,” sponsored by SAP. You’ll learn how innovation that goes beyond quick fixes to existing products and services can help your midsize business strengthen customer connection, energize growth, and build a winning edge.

Download below.