Companies better position themselves to succeed as they learn to use insights from data to drive improvements both internally and for their customers. For firms looking for ways to maintain the competitive advantage that being insights driven has afforded them, the solution may lie in augmented analytics.

Powered by machine learning and a cognitive user interface (UI) augmented analytics can help all decision makers uncover insights faster, understand root causes, and present what is likely to happen in the future, all while reducing human bias. This approach, the next step of business analytics evolution, can ensure that all non-IT, nondata professionals have access to the right information at the right time to influence the best possible outcomes.