In the digital era, harnessing data can be the difference between staying ahead or falling behind. Most organizations are investing millions of dollars into digital transformation efforts, and yet, the majority of these initiatives are failing. Why? Because organizations are failing to create a Data Culture – the behaviors and mindsets that empower people to innovate and drive with data.

Tableau commissioned global market intelligence firm, IDC to conduct a study to identify the key visible and invisible elements that influence a Data Culture. Download below to read.