As digital businesses thrive and digital transformation grows increasingly crucial, firms looking to remain competitive need more than the traditional bare-bones analytics solutions. Data shows that 80% of organizations want to become more advanced in their ability to perform analytics. This requires companies to find the right solutions that exhibit a robust suite of functionalities, but organizations must also ensure their analytics/business intelligence (BI) processes are secure, easy to use, and simple to acquire. Forrester identifies companies that are making this transition as insights-driven companies, or companies that are leveraging data analytics/BI to guide the future of their business. This transformation in how companies use data is important, as a recent Forrester study found that insights-driven firms are 39% more likely to repeat year-over-year revenue growth of 15% or more.