In a digital world, customers expect banks to connect all the dots and deliver omni-channel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you’re able to understand and anticipate their needs.

Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer.

But due in part to banking’s regulatory environment, embracing innovation has never been easy—and becoming a data-driven bank is an initiative rooted in innovation. According to JP Nicols of FinTech Forge, “managing innovation is different” than managing your core business, or even IT. “Test and learn” goes against the certainty of traditional decision making in banking, where being right 99% of the time is the norm.

So how are innovative banks seizing the potential of data? How should your organization be thinking about data? Here are three insights into how data is truly changing customer experience in banking.

Read the whitepaper and learn how future-facing banks are using data analytics to create innovative and profitable products and services, while delivering the relevant experiences that customers expect.