Small and mid-market businesses have an amplified need for managing cash flow, marshalling resources to ensure quality and efficiency, assessing and mitigating risk, and coordinating business continuity plans across the entire organization. Or in other words: Their margin for error is very low.

These factors put Finance at the heart of a strategic transformation toward more resilience for short-term viability and long-term, sustained growth. Finance now plays a critical role in managing processes and investments—including digital technologies—that contribute to high-quality experiences for customers and employees and ultimately drive revenue and growth.