Organizations must look beyond data strategy and think about data culture. Just having data, even a lot of data, does not guarantee success. Data can be an asset but simply having more data is not enough, having only the right technology is not enough, and having only the right analysts is not enough.

A growing number of enterprises are recognizing that turning data into information, knowledge, and insights requires a data culture.

Data culture encompasses values, behaviors, and attitudes of executives and employees that promote and enable use of relevant data as the driving force of decision making.

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