4 Fundamentals of Sales Analytics Success: What Sales Ops Needs to Know

4 Fundamentals of Sales Analytics Success: What Sales Ops Needs to Know

With a clear view into individual and team sales performance it’s easier to make decisions, and if necessary, change course to ensure goals are achieved. Sales teams need a platform that brings their data together—from all data sources—to answer complex questions from leadership, customers, vendors, and team members. Simply stated, analytics that is quick, easy, and intuitive are critical. A visual analytics platform like Tableau provides a complete view of the metrics that sales operations need to support better forecasting, planning, and real-time decision making. The ability to integrate customer and marketing data is also fundamental to understanding selling scenarios and building competitive advantage without slowing your momentum and progress.