To meet these demands, businesses of all types— not just digital giants and deep-pocketed competitors—certainly need instantaneous access to relevant data. They also, however, need the ability to
respond immediately to the insights that data reveals. In other words, organizations need to do business “in the moment.” This is as true for small to midsize businesses (SMBs) as it is for any other size
company today. All businesses—and especially the fast-growing ones—need operational, supply chain, sales and inventory insights at their fingertips to make the best decisions, seize hidden opportunities,
anticipate problems and delight customers.