Most companies today realize that they can’t build a sustainable business strategy based on intuition alone. Data is needed to help guide decisions based on facts rather than guesswork. Most mid-sized companies have vast pools of data available to them, but the trick is learning how to use that data effectively. However, just using more data isn’t the solution. Forrester data shows that 79% of these companies want to extract more value from big data, and as part of that, 80% want to become more advanced in their ability to perform analytics. The results were similar for the smaller mid-size companies as well (100 to 499 employees), who can also leverage data in a greater capacity to grow their business.