Technologies for digital business transformation are already a reality and they are constantly improving. The key for retailers now is to use these technologies to reimagine their business or face disruption.Technology has become so interwoven with business strategies that the two cannot be separated anymore. This means technology trends are influencing retail business strategy much more than in the past. It also means many retail businesses have an incentive to work with an eCommerce solution company. One of these major changes is the growing importance of experience analytics.