The pressure on companies to transform is real, for our customers and ourselves at SAP. We tell our customers that a digital transformation journey requires a clear understanding of your desired business outcomes, reimagined processes to map
technologies, products, and data, without disruption to the business. It is advice that we are using as well.

To compete in the digital economy, enterprise-wide business models must be reimagined, supported by new intelligent processes and innovative technologies across the customer lifecycle. Data is at the core, the lifeblood to power operational and analytical processes to accelerate decision making and business-driven outcomes. Most organizations understand the importance of data but haven’t matured to the point where enterprise data is managed as a strategic capability and included in corporate strategic priorities.

As business processes change including the analytics to derive value, there is undoubtedly a shift in how data needs to be managed and adjustments to policies that govern ethical use of personal data, data security, and legal permissions to name a few.

Establishing a strong data culture, where data is understood, validated, trusted, automated, and used to STEER decisions and business outcomes require an active and collaborative partnership between the enterprise data and analytic organizations.

Download the paper below to learn more.